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Advertisement for Ellimans Universal Embocation, 1895
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Advertisement for Ellimans Universal Embocation, 1895
Advertisement for Ellimans Universal Embocation, 1895. Advertisement for a remedy for stiffness, aches, strains and bruises showing a lady wearing Rational cycling dress, riding a safety bicycle with handbrake, as a dog runs alongside her
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Media ID 14846699
© Ann Ronan Picture Library / Heritage-Images
Advert Advertisement Bicycle Bicycles Bike Cycling Cyclist Gaiter Gaiters Knickerbockers Trousers Ann Ronan Pictures Ellimans Universal Embrocation
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This print from 1895 showcases an advertisement for Ellimans Universal Embocation, a remarkable remedy for stiffness, aches, strains, and bruises. The image features a fashionable lady donning Rational cycling dress as she confidently rides her safety bicycle with handbrake along a scenic road. A delightful canine companion joyfully runs alongside her, adding to the charm of the scene. The woman's attire exudes elegance and practicality; her stylish hat perfectly complements her ensemble. This snapshot captures both fashion trends of the time and the growing popularity of cycling as a recreational activity for women in Britain during the 19th century. The engraving beautifully depicts this moment in history when transportation options were evolving rapidly. The advertisement cleverly combines elements of science, street culture, and medicine to promote Ellimans Universal Embocation as an essential aid for cyclists seeking relief from physical discomforts caused by their active lifestyle. As we gaze upon this monochrome masterpiece captured by an unknown creator but preserved by Ann Ronan Pictures, we are transported back to an era where bicycles ruled the roads and women defied societal norms through their adventurous spirit. This print serves as a testament to both the progress made in transportation technology and society's changing perceptions towards female empowerment.
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