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Trade card of M. Levoi, Taylor, Salelsman & Mans Mercer, Brydges Street
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Trade card of M. Levoi, Taylor, Salelsman & Mans Mercer, Brydges Street
3037904 Trade card of M. Levoi, Taylor, Salelsman & Mans Mercer, Brydges Street, Covent Garden by English School, (18th century); Private Collection; (add.info.: Tailor in menswear. " Gentlemens fashionable Cloaths, Regimentals, Uniforms, Mournings etc neatly made on the shortest notice and most reasonable terms. Ladies Riding Dresses, Pelisses, Childrens Dresses etc. NB. The full Value givien for Gentlemens Wardrobes." Gentlemens clothing. Shop front; shop window; ); English, out of copyright
Media ID 23428158
© Bridgeman Images
Activities Business Businesses Covent Garden Drury Lane Menswear Mercer Merchants Occupations Prints Promotional Retail Retailing Shops Stationery Taylor Trade Card Trade Cards Trades Window Display
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EDITORS COMMENTS
This 18th-century trade card captures the essence of M. Levoi, a renowned tailor and salesman located on Brydges Street in Covent Garden. The English School beautifully portrays the shop front with its bow window, showcasing an array of fashionable clothing for gentlemen. This print, now part of a private collection, serves as a captivating glimpse into the world of retailing and fashion during this era. M. Levoi's establishment was known for its expertise in creating bespoke menswear, including regimentals, uniforms, and even mourning attire. With meticulous craftsmanship and attention to detail, they promised prompt delivery at reasonable prices. Their services extended beyond men's clothing; they also catered to ladies' riding dresses, pelisses, and children's attire. The trade card emphasizes their commitment to customer satisfaction by proudly proclaiming that they offered full value for gentlemen's wardrobes – a testament to their dedication to quality garments. Located in bustling Covent Garden near Drury Lane in London, M. Levoi's shop attracted both male and female clientele seeking the latest fashions of the time. The display window showcased their finest creations while enticing passersby with glimpses into the world of style and elegance. This historic advertisement not only reflects the thriving commerce scene but also highlights how fashion played an essential role in society during this period. It serves as a reminder that even centuries ago, people sought out well-crafted garments that reflected their personal style and status within society.
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