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ADVERT/BISTO KIDS C. 1919
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ADVERT/BISTO KIDS C. 1919
BISTO The BISTO KIDS (Bisto gravy)
circa 1919
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32214390
© Mary Evans Picture Library
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EDITORS COMMENTS
This charming print captures the iconic Bisto Kids from a vintage advertisement dating back to around 1919. The Bisto Kids, synonymous with Bisto gravy, are depicted in their classic attire, exuding a sense of nostalgia and warmth that has endured through the decades.
The image showcases two children eagerly anticipating a delicious meal made with Bisto gravy, their faces filled with joy and anticipation. The attention to detail in their expressions and clothing reflects the care and craftsmanship put into this advertising campaign from nearly a century ago.
In an era where food advertising was just beginning to take off, this print stands as a testament to the creativity and innovation of early marketing strategies. The simplicity of the message - that Bisto gravy makes any meal better - is conveyed effortlessly through the innocence and enthusiasm of these young characters.
As we look back on this snapshot of history, we are reminded of simpler times when family meals were cherished moments shared around the table. This print serves as a reminder of how food has always been at the heart of our lives, bringing us together and creating lasting memories.
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