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Advertisement for rubber soles on shoes, 1923. Alexander Rodchenko and Vladimir Mayakovsky
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Advertisement for rubber soles on shoes, 1923. Alexander Rodchenko and Vladimir Mayakovsky
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9770619
© Universal History Archive/Universal Images Group
1923 Advertisement Advertising Alexander Communism Communist Mayakovsky Rubber Shoes Ussr Vladimir Soles
EDITORS COMMENTS
This print from 1923 showcases an iconic advertisement for rubber soles on shoes, created by the visionary minds of Alexander Rodchenko and Vladimir Mayakovsky. The image exudes a sense of artistic brilliance intertwined with political undertones that were prevalent during this time in Russia. The composition is strikingly modern, reflecting the avant-garde style that both artists championed. With bold lines, geometric shapes, and contrasting textures, Rodchenko's expertise as a photographer shines through in every detail. Meanwhile, Mayakovsky's poetic genius adds depth to the visual narrative. Beyond its aesthetic appeal, this advertisement carries significant historical significance as it emerged during the rise of communism in Russia. It serves as a powerful symbol of how art was harnessed to promote ideological messages under Soviet rule. The focus on rubber soles may seem mundane at first glance; however, it represents more than just footwear innovation. It symbolizes progress and industrialization—a testament to the communist ideals embraced by Rodchenko and Mayakovsky. As we gaze upon this remarkable piece of artistry frozen in time, we are reminded not only of their creative prowess but also their unwavering commitment to revolutionize society through their craft. This photograph encapsulates an era when advertising transcended mere commercial purposes and became a vehicle for social change—an enduring legacy that continues to inspire contemporary artists today.
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