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Advertisement for Frederick Hodgson, Bookseller and staioner, 19 Fargate and Deacon and Co. Carriers, Orchard Street, Sheffield, 1837
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Advertisement for Frederick Hodgson, Bookseller and staioner, 19 Fargate and Deacon and Co. Carriers, Orchard Street, Sheffield, 1837
Image from History and General Directory of Sheffield... by William White, 1837 (Sheffield Local Studies Library ref. 914.274 SST)
Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England
Media ID 14041232
© Sheffield City Council
Advertisements Advertising Centre City Fargate Road Street Transport Bookbinders Booksellers Carriers Deacon Frederick Hodgson Orchard Stationers Waggons
EDITORS COMMENTS
This print takes us back to the bustling streets of Sheffield in 1837. The image showcases an advertisement for two prominent businesses, Frederick Hodgson, Bookseller and Stationer, located at 19 Fargate, and Deacon and Co. Carriers on Orchard Street. The photograph captures a moment frozen in time, revealing the vibrant atmosphere of the city center. It transports us to an era when advertisements were handcrafted works of art that adorned shopfronts, enticing passersby with their intricate designs. Frederick Hodgson's establishment stands proudly on Fargate, its windows filled with books neatly arranged on wooden shelves. This visual representation hints at a treasure trove of knowledge waiting inside for avid readers and scholars alike. Adjacent to it is Deacon and Co. , a renowned carrier service provider operating from Orchard Street. The advertisement suggests their expertise in road transport as post wagons are prominently displayed alongside their name. This snapshot not only highlights these two successful businesses but also offers a glimpse into the thriving commercial landscape of Sheffield during this period. It serves as a testament to the importance placed upon education, literature, and efficient transportation within this vibrant city. Preserved by Sheffield City Archives from William White's "History and General Directory of Sheffield" this remarkable image allows us to appreciate our rich heritage while reminding us how far we have come since those early days of advertising prowess in urban centers like Fargate and Orchard Street.
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