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Bristol Myers Co Ipana Advertisement
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Bristol Myers Co Ipana Advertisement
An illustrated advertisement for Bristol Myers Co, promoting their Ipana toothpaste, a cleansing, antiseptic, flavoursome product which refreshes the mouth delightfully. Date: circa 1923
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32243640
© CLM Archive Collection / Mary Evans
Antiseptic Bristol Clarence Cleansing Delightfully Mouth Myers Product Promoting Refreshes Sydney Toothpaste 1923 Flavoursome
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Step into the vibrant world of advertising history with this illustration from circa 1923, showcasing the Ipana toothpaste advertisement by the esteemed Bristol Myers Company. The image, part of the March of the Women Collection from Mary Evans Prints Online, transports us back in time to an era of elegance and charm. Ipana toothpaste, proudly presented by the advertisement, was a groundbreaking product of its time. Boasting the tagline "Cleansing, Antiseptic, Flavorsome," Ipana offered a refreshing solution to oral hygiene needs. The illustration showcases a radiant woman, her smile beaming with confidence, as she holds a tube of Ipana toothpaste against the backdrop of Sydney's bustling Clarence Street. The woman's attire, a fashionable dress adorned with intricate patterns, reflects the fashion trends of the early 1920s. The setting, with its lively street scene, adds a sense of energy and excitement to the advertisement. The use of bold colors and dynamic brushstrokes not only captures the viewer's attention but also conveys the delightful and refreshing qualities of the Ipana toothpaste. This advertisement represents a significant moment in marketing history, as it showcases the innovative approach to promoting consumer products during the early 20th century. The illustrated format, combined with the compelling tagline and captivating visuals, effectively communicated the benefits of Ipana toothpaste to potential customers. Today, this advertisement serves as a fascinating glimpse into the past, offering a unique perspective on the evolution of advertising and the role it plays in shaping our cultural landscape.
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