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13885693
Wall Art and Photo Gifts from Mary Evans Picture Library
13885693
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338160
© Aviation Ancestry
VISUAL DESCRIPTION
"Vintage Skywriting Advertisement for Castrol Oil by C. C. Wakefield & Co. , Ltd. " This historical image showcases an advertisement from May 30th, 1922, featuring one of the earliest examples of skywriting as a form of advertising. The bold headline "Writing in the Sky" is followed by the word "Castrol, " written in large letters against the backdrop of a cloudy sky, signifying the brand being advertised. Below this aerial display is a crowd gathered to witness this novel spectacle. The text emphasizes that C. C. Wakefield & Co. , Ltd. , known for their motor lubrication products, was first to introduce skywriting as an innovative advertising technique. The company's name and address are prominently displayed at the bottom along with their claim of being "FIRST AGAIN!" This suggests that they were pioneers not only in product development but also in marketing strategies. The phrase "THE OIL THAT CIRCULATES EVERYWHERE" serves both as a tagline for Castrol oil and a metaphorical nod to their groundbreaking approach to spreading their message far and wide through the skies.
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