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13868550
Wall Art and Photo Gifts from Mary Evans Picture Library
13868550
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32314678
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement featuring an illustration of an elephant wearing firefighting gear, standing on top of a fire engine. The ad's headline reads "HE NEVER FORGETS, " playing on the common belief that elephants have excellent memories. The text below emphasizes the importance of not forgetting fire protection during wartime emergencies when production increases and new processes might pose additional risks to factory safety. The ad suggests that even under air raid conditions, fires can be successfully fought only if the correct equipment is immediately available and people are trained in its use. It highlights the urgency for factories to maintain their firefighting readiness despite challenging times. At the bottom, there's a call to action encouraging readers to think about fire protection for their factory now by contacting The Pyrene Company Limited based in Brentford and Essex for expertise and equipment. The overall message conveys that proper preparation and remembering safety protocols are crucial, using both literal interpretation (firefighting preparedness) and metaphorical association with the elephant's memory as persuasive devices.
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