Advert for Asprey ivory toilet requisites 1938
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Advert for Asprey ivory toilet requisites 1938
Range of finest African ivory brushes for military use and for the dressing table.
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14241340
© Illustrated London News Ltd/Mary Evans
1938 Asprey Bond Bottles Brush Brushes Case Dressing Ivory Perfume Price Prices
EDITORS COMMENTS
Step back in time to the elegant and refined world of 1930s luxury with this advertisement for Asprey's exquisite range of African ivory brushes. The advertisement, published in the Illustrated London News in 1938, showcases an array of finely crafted brushes, each one made from the finest African ivory. The image features a beautifully presented selection of brushes, arranged meticulously in a stylish dressing case. From left to right, we see a toothbrush, a shaving brush, a powder puff, and a bath brush, all boasting the rich, warm hue of ivory. The brushes are displayed against a backdrop of elegant bond street, adding to the sophisticated and opulent feel of the advertisement. The advertisement also highlights the versatility of these brushes, appealing to both military personnel and civilians. The caption reads, "Range of finest African ivory brushes for military use and for the dressing table," suggesting that these brushes were not only prized possessions for those at home but also for those serving in the armed forces. The prices listed below the brushes are a testament to the exclusivity and luxury of the product. The toothbrush retailed for 12 shillings and sixpence, the shaving brush for one guinea, the powder puff for five shillings, and the bath brush for ten shillings and sixpence. These prices would equate to a significant investment in 1938, making these brushes a true indulgence for those who could afford them. This advertisement offers a glimpse into the past, transporting us to a bygone era of elegance, luxury, and refinement. The use of African ivory, while not considered ethical by today's standards, was highly valued in the 1930s for its beauty and durability. This advertisement serves as a fascinating reminder of the material culture and consumer trends of the 1930s.
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