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La chaine Simson, (Advertising Poster), 1896. Artist: Henri de Toulouse-Lautrec
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La chaine Simson, (Advertising Poster), 1896. Artist: Henri de Toulouse-Lautrec
La chaine Simson, (Advertising Poster), 1896. Poster. Toulouse-Lautrec, Henri, de (1864-1901). Found in the collection of the State A. Pushkin Museum of Fine Arts, Moscow
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Media ID 14885848
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Bicycle Bicycles Bike Cycling Effort Henri De Henri De Toulouse Henri De Toulouse Lautrec Henri Marie Raymond De Lautrec Post Impressionism Post Impressionist Promotion Team Toulouse Lautrec Toulouse Lautrec Monfa Training Impressionist
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EDITORS COMMENTS
This vibrant and dynamic advertising poster, titled "La chaine Simson" captures the essence of late 19th-century France. Created by renowned artist Henri de Toulouse-Lautrec in 1896, this lithograph showcases his distinct post-impressionist style. The focal point of the print is a group of men cycling together as a team, symbolizing the growing popularity of road transport and bicycle culture during that era. The colorful composition exudes energy and movement, with bold lettering promoting the brand "La chaine Simpson". Toulouse-Lautrec's skillful use of color and text creates an eye-catching advertisement that would have surely caught the attention of passersby on the streets of France. The artist's attention to detail is evident in every aspect of this artwork. From the meticulously rendered bicycles to the expressive faces of each cyclist, Toulouse-Lautrec brings life to his subjects. This poster not only serves as a promotional tool but also reflects societal changes at that time - emphasizing progress, physical fitness, and teamwork. Today, this iconic piece can be found in the collection of Moscow's State A. Pushkin Museum of Fine Arts. Its presence there ensures its preservation for future generations to appreciate Toulouse-Lautrec's contribution to art history and his ability to capture both commercial appeal and artistic expression within one image.
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