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Florio, c. 1911. Creator: Cappiello, Leonetto (1875-1942)
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Florio, c. 1911. Creator: Cappiello, Leonetto (1875-1942)
Florio, c. 1911. Private Collection
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Media ID 20760059
© Fine Art Images/Heritage Images
Art Deco Cappiello Communication Design Leonetto 1875 1942 Marketing Promotion Wine Colour Lithograph Graphic Design
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Florio, c. 1911" is a captivating print created by the renowned artist Leonetto Cappiello in the early 20th century. This stunning piece of art captures the essence of advertising and marketing during that era, showcasing Cappiello's exceptional talent in communication design. The color lithograph features an exquisite blend of vibrant hues, characteristic of the Art Deco movement. It portrays a scene set in Italy, where wine production thrived for centuries. The image exudes elegance and sophistication as it promotes Florio, a prominent brand known for its fine wines. Cappiello's genius lies in his ability to seamlessly merge graphic design with artistic finesse. Through this artwork, he successfully communicates not only the quality of Florio's products but also their rich Italian heritage. This particular print is part of a private collection and has become an iconic representation of Cappiello's contribution to both advertising and fine art. Its historical significance cannot be understated as it showcases how marketing strategies have evolved over time while still maintaining their artistic integrity. As we admire this remarkable piece from Fine Art Images/Heritage Images, we are transported back to a time when creativity was at its peak in capturing consumers' attention through visually striking advertisements like "Florio, c. 1911.
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