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Advertising for Velo cranks made of solid steel. Drawing by Mich (Michel Liebeaux
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Advertising for Velo cranks made of solid steel. Drawing by Mich (Michel Liebeaux
LSE4087421 Advertising for Velo cranks made of solid steel. Drawing by Mich (Michel Liebeaux, 1881-1923). by Mich (Michel Liebaux) (1881-1923); Private Collection; (add.info.: Advertising for Velo cranks made of solid steel. Drawing by Mich (Michel Liebeaux, 1881-1923).); Photo eLeonard de Selva; French, out of copyright
Media ID 23313220
© Leonard de Selva / Bridgeman Images
Advertising Poster Bicycle Cycling Cyclist Displays Steel Chromolithography Chromo
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EDITORS COMMENTS
This print showcases a vintage advertising poster for Velo cranks made of solid steel. The detailed drawing, created by the talented artist Mich (Michel Liebeaux), captures the essence of French cycling in the early 20th century. The poster exudes an air of elegance and strength as it promotes these durable steel cranks. The intricate design highlights every curve and detail, emphasizing their quality craftsmanship. It is a testament to both the artistry of Michel Liebeaux and the durability of Velo cranks. Displayed against a plain background, this advertisement draws attention to its central subject - a cyclist riding with determination on his trusty bicycle equipped with Velo cranks. The image evokes a sense of motion and speed, capturing the spirit of sportswomen and sportsmen who seek adventure on two wheels. Chromolithography techniques were employed to bring this artwork to life, resulting in vibrant colors that add depth and dimension to each element within the composition. This technique was widely used during this era for creating eye-catching advertising posters. As we admire this piece from Leonard de Selva's private collection, we are transported back in time to an age when cycling was gaining popularity as both a recreational activity and competitive sport. This print serves as both an homage to classic French advertising aesthetics and a celebration of cycling history.
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