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Poster advertising Cognac as a promoter of reconciliation, 1890-95 (colour litho)
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Poster advertising Cognac as a promoter of reconciliation, 1890-95 (colour litho)
CHT293637 Poster advertising Cognac as a promoter of reconciliation, 1890-95 (colour litho) by French School, (19th century); Private Collection; (add.info.: Affiche pour une marque de Cognac; promotes reconciliation between opposites; the Chief Rabbi is depicted in friendship and harmony with the French Anti-Semitic politician Edouard Drumont (1844-1917); Granier de Cassagnac (1806-80), defender of Bonapartist ideas is sharing a toast with Marianne, symbol of Republicanism in France; Georges Clemenceau (1841-1929) is linked with Paul Deroulede (1846-1914); ); © Archives Charmet
Media ID 25471498
© Archives Charmet / Bridgeman Images
Alcoholic Beverage Anti Semitism Belle Epoque Brandy Cheerful Drank Friends Gaiety Good Mood Happiness Happy Joys Merry Party Official Paul Deroulede Peace Polictican Politican Publicity Vintage Poster 1900 1910 Years 10 10s 1910 1919 Years 10 10s Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Booze Emotions Pacifier
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EDITORS COMMENTS
This vibrant and captivating poster from the late 19th century showcases an intriguing scene of reconciliation and unity. Created by the French School, this colourful lithograph promotes Cognac as a catalyst for bringing opposites together. In this artwork, we witness a remarkable display of friendship and harmony between individuals who may seem unlikely companions. The Chief Rabbi is depicted alongside Edouard Drumont, a prominent Anti-Semitic politician, symbolizing the power of forgiveness and understanding. Similarly, Granier de Cassagnac, known for his Bonapartist ideas, shares a toast with Marianne, representing Republicanism in France. Georges Clemenceau is linked arm-in-arm with Paul Deroulede in another gesture of solidarity. The message conveyed through this advertisement goes beyond promoting an alcoholic beverage; it emphasizes the importance of peace and reconciliation among diverse groups. It serves as a reminder that even those with opposing views can find common ground when they come together over shared experiences. With its Belle Époque aesthetic and vintage charm, this poster captures the spirit of early 20th-century France. It evokes feelings of joy, cheerfulness, and gaiety while highlighting the positive emotions that arise from bridging divides. This remarkable piece stands as a testament to the power of advertising to convey messages beyond commercial interests. Its historical significance lies not only in its artistic value but also in its portrayal of social dynamics during that era.
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