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Advertisement for Duco Cement, c. 1930-40 (b / w photo)
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Advertisement for Duco Cement, c. 1930-40 (b / w photo)
HGL396979 Advertisement for Duco Cement, c.1930-40 (b/w photo) by American Photographer, (19th century); Hagley Museum & Library, Wilmington, Delaware, USA; eHagley Museum and Library; American, out of copyright
Media ID 23490320
© Hagley Museum and Library / Bridgeman Images
Doll Fixing Glue Mending Publicity
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EDITORS COMMENTS
This photograph, titled "Advertisement for Duco Cement" takes us back to the 1930s-40s era. The image showcases an enchanting scene of domesticity and childhood innocence. A young girl is seated on a chair, engrossed in mending a broken doll while her younger brother watches attentively by her side. The advertisement cleverly highlights the power of Duco Cement, a popular adhesive during that time. It effortlessly captures the viewer's attention as it portrays the transformative ability of this superglue-like substance in fixing broken toys and bringing joy back into children's lives. The composition exudes nostalgia with its vintage setting, showcasing an interior filled with timeless charm. The mother can be seen in the background, observing her children engaging in their imaginative playtime. This portrayal not only emphasizes the practical use of Duco Cement but also subtly hints at its role in fostering familial bonds through shared activities. American Photographer brilliantly captures this moment frozen in time, allowing us to glimpse into a world where simple pleasures were cherished and resourcefulness was celebrated. As we gaze upon this remarkable print from Bridgeman Images displayed at Hagley Museum & Library, we are reminded of how even mundane tasks like mending toys can hold profound meaning within our lives.
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