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Saxoleine (Advertisement for lamp oil), France 1890 s
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Saxoleine (Advertisement for lamp oil), France 1890 s
BAL1489 Saxoleine (Advertisement for lamp oil), France 1890s by Cheret, Jules (1836-1932); Private Collection; French, out of copyright
Media ID 23811654
© Bridgeman Images
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EDITORS COMMENTS
This print takes us back in time to France in the 1890s, where an advertisement for Saxoleine lamp oil was created by the renowned artist Jules Cheret. The image showcases a woman dressed in a vibrant yellow dress, exuding both elegance and allure. The use of color is strikingly prominent here, with the bold yellow hue of her dress commanding attention against a contrasting background. This choice not only emphasizes the beauty of the garment but also serves as a clever marketing tactic to draw viewers' eyes towards the product being advertised. The risqué nature of this advertisement adds an intriguing element to its overall appeal. The woman's confident stance and alluring gaze suggest that using Saxoleine lamp oil can bring about an atmosphere of sophistication and sensuality within one's home. It is worth noting that this print does not represent any specific company or commercial use; rather, it offers us a glimpse into the artistic expression prevalent during this era. Bridgeman Images has skillfully captured this historical piece from their private collection, allowing us to appreciate Cheret's mastery and his ability to transform everyday objects into works of art. Whether you are drawn to its vibrant colors, captivated by its vintage charm, or simply intrigued by its subtle seductiveness, this print undoubtedly holds a timeless fascination for art enthusiasts and history lovers alike.
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