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Her Majestys Ministry, a promotional card for Huntley & Palmers Biscuits, c
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Her Majestys Ministry, a promotional card for Huntley & Palmers Biscuits, c
488422 Her Majestys Ministry, a promotional card for Huntley & Palmers Biscuits, c.1890 (colour litho) by English School, (19th century); Private Collection; (add.info.: Illustration depicts an imaginary Victorian British Cabinet about to have a biscuit break; the profile of the politician standing on the right resembles the Prime Minister, Gladstone; Huntley and Palmers was a British firm of biscuit manufacturers, founded in 1822; they became biscuit suppliers to Queen Victoria and by 1865 expanded into Europe, receiving additional royal warrants from Napoleon III and King Leopold II of Belgium; by 1900 they were the worlds largest biscuit producer and had become one of the earliest global brands; their easily recognisable tins and logo were a very successful marketing tool and became a symbol of the worldwide commercial power of the British Empire; appropriately for one of Queen Victorias Governments, the biscuits to be consumed are of the variety known as Queens ; ); English, out of copyright
Media ID 22403090
© Bridgeman Images
Biscuit Biscuits Brand Brands Break Cabinet Carte R And Xe9 Carte Reclame Clame Exports Footman Gladstone Global Huntley And Palmers Logo Marketing Ministry Prime Minister Promotion Promotional Publicity Refreshment Royal Warrant Tins Trade Card Vintage Card Worldwide Exporter Queen Victoria World Wide
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EDITORS COMMENTS
This vibrant and whimsical promotional card from the late 19th century showcases Her Majesty's Ministry, a delightful illustration by an English School artist. The artwork was created as part of a marketing campaign for Huntley & Palmers Biscuits, one of Britain's most renowned biscuit manufacturers. In this imaginative scene, an imaginary Victorian British Cabinet is depicted taking a much-needed break to enjoy some delicious biscuits. The profile of the politician standing on the right bears a striking resemblance to none other than Prime Minister Gladstone himself. It is fascinating to see how even in those times, biscuits played a role in political culture and relaxation. Huntley & Palmers had established themselves as suppliers to Queen Victoria and expanded their reach across Europe by 1865. Their success continued to soar, receiving royal warrants from prominent figures such as Napoleon III and King Leopold II of Belgium. By 1900, they had become the largest biscuit producer globally and were recognized as one of the earliest global brands. The easily recognizable tins and logo became synonymous with British Empire's commercial power worldwide. This image serves not only as an advertisement but also symbolizes the influence that Britain held during that era. As we gaze upon this print today, it reminds us not only of our love for biscuits but also highlights how art can be used effectively in marketing campaigns throughout history.
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