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Advertisement for the beaches along the Coast of Boulogne. c. 1905 (colour litho)
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Advertisement for the beaches along the Coast of Boulogne. c. 1905 (colour litho)
CHT307864 Advertisement for the beaches along the Coast of Boulogne. c.1905 (colour litho) by French School, (20th century); Bibliotheque des Arts Decoratifs, Paris, France; (add.info.: Publicite pour les Plages du Littoral Boulonnais; ); eArchives Charmet; French, out of copyright
Media ID 22953640
© Archives Charmet / Bridgeman Images
Alluring Bathing Belle Epoque Coastal Scene Holidays Inviting Le Touquet Publicity Vacation Ambleteuse Wimereux Wissant
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This vibrant and captivating vintage advertisement takes us back to the early 20th century, inviting us to explore the beautiful beaches along the Coast of Boulogne. The colour litho print showcases a scene filled with joy, recreation, and the allure of summer holidays. The focal point of this image is a group of elegantly dressed Edwardian figures enjoying their time by the sea. A young girl in a stylish costume catches our attention as she playfully interacts with a boy, both radiating pure happiness. Their carefree spirits perfectly capture the essence of this era's beach culture. The poster entices viewers to visit various coastal destinations such as Ambleteuse, Hardelot, Wimereux, Le Touquet, and Wissant. These names evoke images of idyllic seaside getaways that were popular among Parisians during that time. With its bold colors and charming illustrations, this advertisement transports us to an era known as Belle Époque when leisurely strolls along sandy shores were considered fashionable pastimes. It serves as a visual reminder of how people sought relaxation and fun amidst stunning coastal landscapes. Preserved in the archives at Bibliotheque des Arts Decoratifs in Paris, France; this timeless piece captures not only an advertising campaign but also encapsulates an entire epoch's spirit - one where beach vacations held immense appeal for children and adults alike.
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