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Mariani wine advertisement, 1896 (poster)
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Mariani wine advertisement, 1896 (poster)
1803168 Mariani wine advertisement, 1896 (poster) by Cheret, Jules (1836-1932); (add.info.: Advertising poster by Jules Cheret for Mariani wine, 1896); Photo © CCI
Media ID 31712558
© CCI / Bridgeman Images
Affiche Poster Alcool Alcohol Femme Woman Publicite Pub Print Ad Advert 19e Siecle 19th Century
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EDITORS COMMENTS
This print showcases a historic Mariani wine advertisement from 1896, designed by the renowned artist Jules Cheret. The poster exudes the vibrant colors and artistic style that defined the Belle Époque era in France. In this enchanting piece, we see a graceful woman holding a glass of Mariani wine, her elegant silhouette framed against a backdrop of lush greenery. The use of color and composition draws our attention to both the beauty of the woman and the allure of the product she represents. Mariani wine was famous for its unique blend infused with coca leaves, which gave it an exotic appeal. This advertisement captures that essence perfectly, evoking a sense of sophistication and luxury associated with indulging in this fine beverage. Beyond its aesthetic charm, this image also holds historical significance as it reflects society's evolving relationship with alcohol during the 19th century. It serves as a reminder of how advertising played an instrumental role in shaping consumer culture at that time. Preserved through time, this print allows us to appreciate not only Cheret's artistic talent but also offers us glimpses into an era long gone. It invites us to explore history through art while reminding us of the enduring power that visual imagery holds over our collective imagination.
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