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To advertise or not? Success in business, or failure? (engraving)
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To advertise or not? Success in business, or failure? (engraving)
5998671 To advertise or not? Success in business, or failure? (engraving) by English School, (19th century); Private Collection; (add.info.: To advertise or not? Success in business, or failure? Illustration for Successful Advertising Its Secrets Explained by Thomas Smith and J H Osborne (9th annual issue, c 1888).); © Look and Learn
Media ID 23283316
© Look and Learn / Bridgeman Images
Brokers Business Case Commercial Competitors Expense Expenses Failure Marketing Methods Promotion Sales Success Advertise Retires
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EDITORS COMMENTS
This engraving from the 19th century raises an age-old question that continues to perplex entrepreneurs: to advertise or not? The image, titled "To advertise or not? Success in business, or failure?", showcases a pivotal moment for a businessman contemplating his next move. The scene depicts a well-dressed man sitting at his desk, surrounded by stacks of papers and books. His furrowed brow suggests the weight of an important decision as he ponders the potential success or failure that advertising may bring to his business. With one hand resting on his chin and the other holding a pen poised above paper, he grapples with the dilemma before him. Created as an illustration for "Successful Advertising Its Secrets Explained" by Thomas Smith and J H Osborne, this artwork delves into the realm of trade and marketing during its time. It offers viewers insight into how businesses navigated through various methods of advertisement in order to gain an edge over their competitors. The artist skillfully captures both hope and apprehension in this thought-provoking piece. As we gaze upon it today, we are reminded of the timeless nature of commerce - where decisions about promotion can determine either triumph or downfall. This print serves as a reminder that even in our modern world saturated with advertisements, choosing whether to invest in marketing remains crucial for any aspiring entrepreneur seeking success.
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