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Poster for Delft Salad Oil, 1894 (paper)
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Poster for Delft Salad Oil, 1894 (paper)
3545858 Poster for Delft Salad Oil, 1894 (paper) by Toorop, Jan Theodore (1858-1928); 95x62.5 cm; Rijksmuseum, Amsterdam, The Netherlands; (add.info.: This poster was commissioned by the Nederlandsche Oliefabriek, an oil manufacturer in Delft, and lent Dutch Art Nouveau its nickname, the salad oil style.); Dutch, out of copyright
Media ID 22981358
© Bridgeman Images
Commercial Dressing Flowing Product Salad Symbolism Symbolist
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EDITORS COMMENTS
This print, titled "Poster for Delft Salad Oil, 1894" by Jan Theodore Toorop, takes us back to the enchanting era of Dutch Art Nouveau. Measuring at an impressive 95x62.5 cm, this piece is housed in the prestigious Rijksmuseum in Amsterdam. Commissioned by Nederlandsche Oliefabriek, a renowned oil manufacturer based in Delft, this poster played a pivotal role in shaping the distinctive style known as salad oil. The advertisement showcases flowing lines and intricate symbolism that perfectly captures the essence of both food and femininity. The image features a graceful woman with luscious hair adorned with leaves – a symbolist representation of nature's bounty. She stands amidst vibrant greenery while holding a bottle of Delft Salad Oil, emphasizing its importance as an essential dressing for salads. Toorop's artistry seamlessly blends commercialism with artistic expression. This masterpiece not only promotes the product but also celebrates the beauty and allure associated with it. It encapsulates the spirit of Dutch Indonesian culture through its fusion of Dutch manufacturing excellence and Indonesian influences. As we gaze upon this exquisite artwork from yesteryears, we are transported to a time when advertising was elevated to an art form itself. This print serves as a testament to Toorop's talent and his ability to capture our attention through visual storytelling.
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