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Advert for Lillywhites sports equipment and clothing (litho)
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Advert for Lillywhites sports equipment and clothing (litho)
7172261 Advert for Lillywhites sports equipment and clothing (litho) by English School, (20th century); Private Collection; (add.info.: Advert for Lillywhites sports equipment and clothing. Illustration from Games and Sports in the Army 1936-37 (The Army Sport Control Board, London, 1937).); © Look and Learn
Media ID 24702690
© Look and Learn / Bridgeman Images
Business Goods Transport Advertising Company Advertizing Londoner Nineteen Thirties Summer Clothes
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EDITORS COMMENTS
This black and white lithograph print showcases an advert for Lillywhites sports equipment and clothing, created by the English School in the early 20th century. The illustration is taken from Games and Sports in the Army 1936-37, a publication by The Army Sport Control Board in London. The image depicts a group of army troops engaged in various sporting activities while wearing stylish summer clothes provided by Lillywhites. It captures the essence of camaraderie and physical fitness within the armed forces during this time period. Lillywhites, a renowned British company, established itself as a trusted name in trade and business for sports goods transport. This advertisement highlights their commitment to providing high-quality garments suitable for military personnel. The artwork exudes nostalgia for an era when Europe was on the brink of significant historical events. With London as its backdrop, this piece reflects both British pride and European influence. Displayed against a stark black-and-white background, this lithograph stands out with its intricate details and expertly executed illustrations. Its timeless appeal makes it not only a valuable collector's item but also an intriguing glimpse into advertising practices of yesteryears. Bridgeman Images has preserved this remarkable piece from their private collection, allowing us to appreciate the artistry behind vintage advertisements like these without mentioning any commercial use associated with it.
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