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J. A. Pozzonis Complexion Powder [trade card recto], (lithograph)
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J. A. Pozzonis Complexion Powder [trade card recto], (lithograph)
1079130 J.A. Pozzonis Complexion Powder [trade card recto], (lithograph) by American School, (19th century); Collection of the New-York Historical Society, USA; (add.info.: A woman reads a letter, " My dear friend, since you told me to use Pozzonis I have given up all other powder. - Evelyn"
Giles Lith. Co. NY); eNew York Historical Society; American, out of copyright
Media ID 23029810
© New York Historical Society / Bridgeman Images
Beauty Product Cosmetics Friends Friendship Makeup Publicity Skin Face Powder Skincare
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EDITORS COMMENTS
This lithograph captures a moment of elegance and femininity in the 19th century. In the image, a woman is engrossed in reading a letter while surrounded by an opulent interior. The focal point of the composition is undoubtedly her flawless complexion, enhanced by J. A. Pozzonis Complexion Powder. The advertisement cleverly incorporates both beauty and friendship into its message. The accompanying text quotes Evelyn, who praises the transformative power of Pozzonis powder and declares her loyalty to this remarkable product. This endorsement speaks volumes about the effectiveness and desirability of Pozzonis among fashionable women at that time. The artwork itself exudes sophistication with its intricate details and delicate rendering of fabrics, furniture, and accessories. It transports viewers back to an era where meticulous skincare routines were essential for maintaining one's social standing. This trade card not only promotes Pozzonis as a superior face powder but also highlights the importance of personal correspondence between friends. It suggests that using this cosmetic product can enhance not only one's appearance but also their relationships. Displayed proudly in collections such as that of the New-York Historical Society, this lithograph serves as a testament to American advertising history during the 19th century. Its timeless charm continues to captivate audiences today, reminding us of our enduring pursuit for beauty and connection through cosmetics and friendship alike.
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