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American Trade-Marks and Devices: The American Institute of Graphic Arts, New York (litho)
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American Trade-Marks and Devices: The American Institute of Graphic Arts, New York (litho)
7198412 American Trade-Marks and Devices: The American Institute of Graphic Arts, New York (litho) by American School, (20th century); Private Collection; (add.info.: The American Institute of Graphic Arts, New York. Illustration for A Book of American Trade-Marks and Devices compiled by Joseph Sinel (New York, Alfred A Knopf, 1924). Note: Some of the trademarks included in this book are still current and may require permission for use. Designer: Johns Fraser.); © Look and Learn
Media ID 24685432
© Look and Learn / Bridgeman Images
Acronym Acronyms Brand Brands Identities Identity Logo Logos Lower New York Vue De New York
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EDITORS COMMENTS
This black and white lithograph captures the essence of American trade-marks and devices in the early 20th century. The print, titled "American Trade-Marks and Devices: The American Institute of Graphic Arts, New York" showcases a compilation of iconic logos and brand identities that were featured in Joseph Sinel's book on American trade-marks. Designed by Johns Fraser, this illustration represents a significant era in design history. Each logo displayed holds its own unique identity, representing various industries across the United States. From well-known acronyms to recognizable brands, these trademarks have left an indelible mark on American culture. The lithograph serves as a visual time capsule, transporting us back to the bustling streets of New York City during this period. It offers a glimpse into the vibrant world of advertising and graphic arts that flourished within the city's boundaries. While some of these trademarks may still be current today, it is important to note that permission may be required for their use. This print reminds us of the power behind effective branding and how it can shape our perception of products and companies. Through its intricate details and masterful execution, this lithograph pays homage to America's rich design heritage while serving as a testament to the enduring impact of graphic arts on society.
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