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Illuminated marquee for the Rialto Theater, New York City, January 6, 1917 (b / w photo)

Illuminated marquee for the Rialto Theater, New York City, January 6, 1917 (b  /  w photo)


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Illuminated marquee for the Rialto Theater, New York City, January 6, 1917 (b / w photo)

1079016 Illuminated marquee for the Rialto Theater, New York City, January 6, 1917 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; (add.info.: Possibly photographed for the United Electric Light & Power Company.); eNew York Historical Society; American, out of copyright

Media ID 23539422

© New York Historical Society / Bridgeman Images

Billboard Billboards Facades Lights Marquee Marquees Nighttime Sign Signs Theatres


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EDITORS COMMENTS
This photograph transports us back to the bustling streets of New York City on a crisp winter night in 1917. The illuminated marquee for the Rialto Theater takes center stage, casting a warm glow that cuts through the darkness of the surrounding buildings. The marquee, adorned with bold lettering and intricate designs, serves as a beacon of entertainment in this vibrant metropolis. It proudly showcases upcoming shows and films, enticing passersby to step inside and escape into another world. As we gaze at this snapshot frozen in time, we can almost hear the sounds of laughter and excitement emanating from within the theater walls. The flickering lights create an enchanting atmosphere that captivates all who walk by. Photographer William Davis Hassler skillfully captures not only the grandeur of this architectural gem but also its significance as a symbol of American culture during this era. This image is not just about advertising or commercialism; it represents a moment in history when theaters were revered as cultural hubs where people gathered to be entertained and inspired. Today, this photograph stands as a testament to both our fascination with nostalgia and our enduring love affair with cinema. It reminds us that even amidst technological advancements, there is something magical about stepping into a darkened theater and being transported to another world – an experience that remains timeless across generations.

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