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Lydia Pinkham Co. advertisement, 1923 (b / w photo)
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Lydia Pinkham Co. advertisement, 1923 (b / w photo)
SLS249199 Lydia Pinkham Co. advertisement, 1923 (b/w photo) by American Photographer, (20th century); Schlesinger Library, Radcliffe Institute, Harvard University; (add.info.: Lydia Pinkham (1819-83); ); eSchlesinger Library, Radcliffe Institute, Harvard; American, out of copyright
Media ID 22656718
© Schlesinger Library, Radcliffe Institute, Harvard / Bridgeman Images
Billboard Businesswoman Civil Rights Commercial Deserted Equal Rights Equality Feminist Liberated Liberation Motorcar Motorcars Pioneer Suffragette Tonic Food Supplement
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EDITORS COMMENTS
This print showcases a Lydia Pinkham Co. advertisement from 1923, captured by an American photographer of the 20th century. The image, housed in the prestigious Schlesinger Library at Harvard University, offers a glimpse into the world of advertising during the roaring twenties. The advertisement features Lydia Pinkham (1819-83), a pioneering businesswoman and feminist who revolutionized the field of patent medicine manufacturing. Her vegetable compound, depicted prominently on billboards lining a deserted street in New York City, symbolizes liberation and empowerment for women. In this snapshot of history, we witness a visual representation of equal rights and civil liberties as suffragettes fought for their place in society. Motorcars passing by serve as reminders of progress and modernity that defined the early 20th century. The photograph captures not only an era but also signifies the commercial success achieved through innovative marketing strategies. It stands as evidence of how advertisements played a crucial role in shaping public opinion while promoting products like Lydia Pinkham's tonic. As we delve into this mesmerizing piece from Bridgeman Images' collection on Fine Art Finder, let us appreciate its historical significance and acknowledge Lydia Pinkham's contribution to women's health and societal transformation during one of America's most transformative decades - the 1920s.
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