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Advertising poster for Fiat 509, 1925 (colour lithograph)
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Advertising poster for Fiat 509, 1925 (colour lithograph)
BAL11543 Advertising poster for Fiat 509, 1925 (colour lithograph) by Codognato, Plinio (1878-1940); 140x100 cm; Private Collection
Media ID 25130550
© Bridgeman Images
Auto Automobile Automotive Centaur Classic Commercial Fiat Futurism Futurist Half Beast Half Human Half Man Lithographic Lithoprint Media Motor Motor Car Motorised Vehicle Mythical Mythical Creature Publicity Raised Arm Road Transport Road Vehicle Runabout Speed Turin Vehicle Vehicles
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EDITORS COMMENTS
This vibrant and captivating advertising poster for the Fiat 509, created in 1925 by Plinio Codognato, is a true masterpiece of its time. Measuring at an impressive 140x100 cm, this colour lithograph showcases the fusion of art and technology that defined the early 20th century. The poster features a striking image of a half-man, half-beast centaur-like creature with a raised arm holding an automobile. This mythical figure symbolizes the power and speed associated with Fiat cars during that era. The background depicts an industrial building, emphasizing the connection between mythological strength and technological advancements. With its bold colors and dynamic composition, this advertisement captures attention instantly. It represents not only the allure of Fiat vehicles but also reflects the spirit of futurism prevalent in Europe during the 1920s. The fusion of mythology and modernity creates a sense of excitement and anticipation for what lies ahead on the open road. As a vintage piece from private collection, this lithographic print transports us back to an era when automobiles were transforming society's perception of transportation. It serves as a reminder of how far we have come in terms of automotive innovation while paying homage to classic design. Overall, this advertising poster is not just about promoting Fiat cars; it encapsulates an entire cultural movement through its use of mythology, symbolism, and artistic techniques. It stands as both a testament to Plinio Codognato's talent as well as an iconic representation of early 20th-century
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