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Advertisement for the Carbolic Smoke Ball Company, 1892 (engraving)

Advertisement for the Carbolic Smoke Ball Company, 1892 (engraving)


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Advertisement for the Carbolic Smoke Ball Company, 1892 (engraving)

XJF486365 Advertisement for the Carbolic Smoke Ball Company, 1892 (engraving) by English School, (19th century); Private Collection; (add.info.: Advertisement that offers £ 200 to anyone who uses the Carbolic Smoke Ball and still contracts influenza. This offer resulted in a landmark legal case when Mrs Louisa Elizabeth Carlill, having used the product three times daily for nearly two months contracted flu. Mrs Carlill brought her claim for £ 100 to court when the Carbolic Smoke Ball Company refused to honour the offer. The company was ordered to pay Mrs Carlill in court and the case of Carlill V Carbolic Smoke Ball Company [1893] EWCA Civ 1 is frequently discussed as an introductory contract case.); English, out of copyright

Media ID 12913428

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Contract Cure Influenza Medecine Pharmaceutical Pharmaceuticals Promotion Remedy Reward Sniffing Carbolic Inhalation Inhaling Sniff


EDITORS COMMENTS
This engraving from 1892 showcases an advertisement for the Carbolic Smoke Ball Company, a pioneering pharmaceutical company of its time. The image depicts a young girl and woman inhaling the smoke ball, with text boldly proclaiming the product's ability to prevent influenza. What makes this advertisement truly fascinating is the story behind it. The offer made by the Carbolic Smoke Ball Company was simple yet enticing - they promised £200 to anyone who used their product and still contracted influenza. However, when Mrs Louisa Elizabeth Carlill fell ill after using the smoke ball diligently for two months, she decided to take legal action against the company. Her claim for £100 brought this case into court and became known as Carlill V Carbolic Smoke Ball Company [1893] EWCA Civ 1. This landmark case has since been widely discussed in contract law circles due to its significance as an introductory contract case. Ultimately, Mrs Carlill emerged victorious as the court ordered that she be paid by the company. This engraving serves as a visual reminder of her determination and triumph over a powerful corporation. Beyond its historical importance, this artwork also captures elements of Victorian society - from fashion choices to societal expectations surrounding health remedies. It stands as a testament to both advertising techniques of yesteryears and how individuals can challenge even well-established companies in pursuit of justice.

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